Pernia's Pop-up Studio IPO

The Pernia's Pop-up Studio mainboard IPO opens for subscription on 31 Aug 2026 and closes on 2 Sept 2026, offered at a price band yet to be finalised, and is set to list on NSE and BSE. In total, the issue aims to mobilise ₹680 crore.

Issue structure

The IPO is structured entirely as a fresh issue of ₹680 crore, so the full proceeds flow to the company to fund its stated objects of the issue.

Objects of the issue

Per the offer document, the company intends to deploy the net proceeds primarily toward investment in wholly owned subsidiary, psl retail for expenditure towards lease liabilities of experience centers, and back-end offices in india (₹371.13 crore), alongside funding towards sales and marketing expenses to be incurred by the company (₹138.9 crore). In all, 3 objects are disclosed — the full break-up is in the table above.

Financials

In FY2026, Pernia's Pop-up Studio reported revenue of ₹567.07 crore and a net loss of ₹285.4 crore. Revenue grew from ₹510.03 crore in FY2024 to ₹567.07 crore in FY2026 (+11.0%). Net worth stood at ₹-52.28 crore at the end of FY2026.

Promoters

The promoters of the company are <p>Abhishek Agarwal</p>. Promoter holding is 26.34% before the issue.

Grey market premium (GMP)

In the unofficial grey market, Pernia's Pop-up Studio shares are quoted at a premium of ₹0. Grey market premium is a sentiment indicator set by private dealers, not the company or the exchange — it moves quickly and is not a reliable predictor of the actual listing price.

What to weigh

When evaluating the Pernia's Pop-up Studio IPO, the data points most investors look at are the fresh-issue-versus-OFS split, the revenue and profitability trend and the grey market premium. Grey market premium and subscription figures reflect short-term sentiment rather than long-term fundamentals; the figures on this page are for information only and are not investment advice.

About Pernia's Pop-up Studio

Incorporated in 2015, Purple Style Labs Ltd. operates Pernia&rsquo;s Pop-Up Shop (&ldquo;PPUS&rdquo;), a multi-brand luxury omni-channel fashion platform. The platform allows customers to shop through its website, mobile application (Android and iOS), and Experience Centers. As of March 31, 2025, PPUS offered 211,727 SKUs from 1,312 active designer brands, covering categories such as womenswear, menswear, jewelry, accessories, and kidswear. The platform is associated with well-known designer brands including Seema Gujral, Anushree Reddy, Amit Aggarwal, and Rohit Gandhi &amp; Rahul Khanna. Between Fiscal 2023 and Fiscal 2025, PPUS served over 200,000 unique customers across 140 countries. In Fiscal 2025 alone, it recorded 18.57 million unique visitors, 70,651 customers, and 104,856 orders, with a customer base spread across more than 100 countries. The company has established a strong international presence with a flagship Experience Center in London, UK, and plans to open a new Experience Center in New York, USA. Key international markets include the United States, United Kingdom, the Middle East, and Canada. Abhishek Agarwal is the company promoter.